A leading Nigerian record label Chocolate City headed by MI Abaga has secured a partnership deal with America’s Warner Music.
“The deal will expand the global reach of Chocolate City’s roster of artists, including Femi Kuti, M.I. Abaga, Dice Ailes and more.”
Chocolate City is the next party to enjoy a partnership from Warner Music, as the American music company recently completed a distribution deal with music Boom Play some days ago.
The information was shared on Billboard which highlighted the purpose of the partnership. The deal was officially announced on Thursday March 28, this would see Femi Kuti, Dice Ailes and other artistes on the Choc City roster enjoy benefits of being on WMG repertoire.
Speaking of the partnership Audu Maikori CEO of Chocolate City said “At Chocolate City, we have always been passionate about discovering and developing the best talent across Africa and giving them a platform for global growth.”
He further added that “The partnership with Warner Music Group is unique in the sense that our clients get the best of both worlds — curated and bespoke services by a highly experienced team across Africa and a dedicated global team to further push their music and their brands.”
Alfonso Perez Soto, Warner Music executive vp Eastern Europe, Middle East and Africa made the following remark about the partnership.
“The music scene in Nigeria is so rich and diverse that it’s important that we develop bespoke entrepreneurial strategies.
“At the same time, we’ll keep in mind the lessons learned from other emerging markets, for instance Latin America where we successfully broke local artists globally. We have great affinity with Chocolate City’s creative and ambitious approach and we’re excited about Warner’s role in bringing to life their vision of taking their music worldwide.”